mpress speakers bureau presents corbin ball

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Kevin_VanDeWalker President, MPRESS Speakers Bureau

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Corbin Ball, CMP

Effective Email Marketing

Over 10 billion email messages are sent daily, more than the total number of phone calls, faxes, and paper mail messages sent combined. This is expected to grow to 35 billion daily messages in 2005. How can your company develop email effectively as a primary marketing vehicle? What are the most effective options to do so? What are the 10 top tips to look for when using email marketing? How can you, individually, use email to its best effect and protect yourself from those who don't?

This information-packed and fun course will provide the answers to these questions in clear, concise and easy to implement detail.

LEARNER OBJECTIVES:

In this session, you will:

find out the top 10 steps in developing a effective email marketing campaign.
see recent email marketing surveys that will shed light on customer expectations
understand the various delivery options for bulk emailing
find numerous ideas and suggestions for building personal email effectiveness.

Audience Comments:

I'm a computer novice and learned so much! Thank you. Plenty of ideas I can us immediately.
Martin Kinna, Managing Director, The Convention Partnership Ltd.

Clearly and simply demonstrated how email is transforming the way we do business.
Jill Henry, Director of Sales and Marketing, Perth Convention Bureau

Great! Very educational! Thank you!
Paula Hill, Associate Publisher, The Meetings Group

Very good. Interactive. Adapted to the group.
Robert Harrison, Shocklogic

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