HOW TO GET PAID FOR
SPEAKING IN PUBLIC
Author of "SPEAK AND
GROW RICH"
Step by Step Plan
for Your Speaking Career
"Success is
NOT a Doorway, It is a STAIRWAY!"
-
(c) 1996, 1997
Dottie Walters, Phone (818) 335-6127
(DO NOT DUPLICATE
WITHOUT PERMISSION)
Step 1.
Put together a 20 minute speech.
Present it free to service clubs
or any group who serve business
people-Kiwanis, Rotary, Lions Club,
church groups, etc. Your talk must
give these people ideas to help them
in their business and their life. Be
specific, entertaining and humorous.
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Step 2.
Record every talk. Bring your own
recorder and tape. Then listen
to your talk and make a list of things
you can do to improve it. Listen
to the reaction of the audience to
each point you make.
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Step 3.
Hire a drama coach from the local
little Theater group or your
nearby college drama department to
come and watch you and coach you so
that you can do your topic better
every time.
-----
Step 4.
Bring a great typed introduction for
your introducer to use-
one page, double spaced, giving your
credits and accomplishments (the club
will assign someone to do this). Use
the form in your Speak & Grow Rich
workbook. Use the invitation to book
you at the end. Visualize the red
doors of opportunity in the foreheads
of your audience. Go from free to fee.
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Step 5.
When you are good at speaking, which
means you gave a message
that will HELP THIS AUDIENCE, people
will come up to you afterwards to ask
what your fee is, and if you are
available to speak for another group.
This is the moment when you become a
professional speaker. A good speaker
averages at least 5 paid speaking
leads from every audience.
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Step 6.
Prepare a pad or card with Who, What,
Where, When Why and How, so that you
are ready to get that information from
the person inviting you to speak. Your
last question is: "What is your
budget for this slot on your
program?" If you decide to accept
the offer, get your contract out to
them that day, so that their date is
guaranteed. Get 50% down, balance due
date of performance. If they have no
money suggest an Educational Fund
raiser and share the gate.
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Step 7.
After you present several of #6 paid
dates, prepare your own
Fee Schedule, demo tape, and
presentation folder , using the
information in your
work book and remembering the items we
have shown you.
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Step 8.
Begin creating products: workbooks,
audio album, video, CD-ROM, posters,
etc., etc. Keep adding new products.
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Step 9.
Focus on the best markets for your
program and begin a sales
campaign aimed at the meeting planners
in these markets. (Directories
of Association and Corporate Meeting
Planners) Keep raising your fees as
you become more valuable to your
clients. Up date your fee schedule.
Add items your clients ask for.
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Step 10.
Develop new topics and products as
clients ask for them. Work
on referrals and additional business
from present clients.
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Step 11.
When your sales materials for your
topics are in tip-top shape
and your l hr fee is up to $2,000, you
are ready to approach the speakers
bureaus . Your goal should be to be
booked by as many appropriate bureaus
as possible. Use the very valuable
International Directory of Speakers
Bureaus & Agents we have given
you. It is for your own use only.
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Step 12.
Keep learning about your subject and
your craft. Read every
publication in your field and in the
world of speaking. Listen to
other speakers to
watch their technique, listen to what
your clients ask you
for, keep hiring coaches, never stop
improving, or moving up in your
profession. Become a partner with the
speakers bureaus. Be sure to give them
leads. Be a team player.
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For more read,
"Speak and Grow Rich"
(Prentice-Hall Simon Schuster) - Book
by Lilly and Dottie
Walters, considered the Handbook of
the Professional Speaking Business. In
1996 this book was selected in an
industry wide survey - by over 200% -
as THE most valuable book ever written
for professional speakers, and the
best selling "Secrets of
Successful Speakers
- How You Can
Motivate, Captivate and Persuade"
(McGraw Hill, 1993). Chosen as a major
selection by Fortune Book Club, and a
selection of Book-of-the-Month Club
and Business Week Book Club.
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