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Marketing
Cyberspace for Maximum Return
The
web is changing the face of marketing as we know
it. See how business professionals using the web
to establish and strengthen relationships with
clients This course will cover the secrets of
one-to-one marketing, how email and web sites work
together to provide better customer service and
much more..
LEARNER
OBJECTIVES:
In
this session, you will:
Identify
the fundamentals of Web marketing – how it is
different from other types of marketing
Evaluate
how mass-customization and one-to-one marketing
will change how people buy things.
Discuss
the essentials of effective web design – how
to get visitors to your site, how to get them to
come in and look around, and how to bring them
back again and again.
Solve
how to announce and promote your web site and to
make sure your Web site is found on top of the
search engines
Summarize
a variety of methods of to establish and nurture
an on-line client relation, strengthening the
ties, and increasing the life time value of your
customer.
Compare
how the effective use of web marketing
principles can bring in business and give better
customer service at a fraction of the cost of
other means of delivery.
AUDIENCE
REVIEWS:
This
was the best continuing education program I have
participated in over the last 10 years!
Rachael
Dworsky, Owner, Connections Unlimited
This
was definitely the best presentation, at any
University, ever. Outstanding!
Comment received from Society of Incentive
& Travel Executives (SITE) evaluation sheet.
I
would like to thank you for your overwhelming
contribution to our very successful Annual
Meeting/Convention. You managed to surpass all
expectation amongst the delegates and spouses and
kept them rapt with your presentation
"Marketing Cyberspace for Maximum
Return." Your entertaining manner and
smooth presentation helped in getting across your
important messages. Kimberly Kennedy, Director
of Meetings and Convention, Architectural Woodwork
Institute
Your
sessions provide renewed enthusiasm for using the
WWW to learn more about my clients and find new
ones. I always take away new ideas, tips and
shortcuts
David Woodward, Senior Sales Manager, Canadian
Pacific Hotels -- the Empress
Great
information. A subject that will help keep me up
to date in the industry and give me access to a
wealth of information on the web. Thank you.
Virginia Heller, Event Planner, Event Marketing
Association
Corbin
is one of the (if not the) most knowledgeable
expert in this industry. His information is up to
date and comprehensive. Excellent!
Comment received from Society of Incentive
& Travel Executives (SITE) evaluation sheet
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